GRAVGRAV
ANATOMY OF AN IDENTITY & LOGO DESIGN

a Lynx, a Bike, a Switchback.

Whatever you describe yourself as, Ultra Racer for instance, a Mountain Biker or a Gravel Rider
or simply a Bike Lover who enjoys pedalling in a wild environment,
in nuce you may share many things with the Lynx.
The wildcat wanders across the same endangered and threatened habitats you like to cycle in. Used to be present in the whole Europe, it roams for long distance and sometimes across the night. It has solitary instinct and, I add, an endless passionate, starving feeling for discovering.

Read more about it on gravgrav.cc

GRAVGRAV, Gravel Gravity Bike Community Logo Design

Logo concept & Design for GravGrav, Gravel Gravity Cycling Community.